Practical human centred AI

AI & U: Reimagine business with human centred AI

A plain English playbook to lift AI literacy, map strategy and embed governance so your team saves time and serves customers better.

Trusted by Australian small businesses, councils and associations.

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AI & U book by Tracy Sheen

Transform Your Business with Human-Centred AI

Join the movement of Australian businesses implementing AI with confidence, clarity, and human values at the core. The proven methodology from AI & U: Reimagine Business transforms how teams adopt AI technology.

Strategic Implementation
Proven Framework
Real Results
Tracy Sheen - Professional author photo at book signing event

Meet Tracy Sheen, The Digital Guide

Speaker · Author · Media Commentator

Tracy Sheen is one of Australia's leading voices on AI and digital literacy for business. Author of AI & U: Reimagine Business and the award-winning The End of Technophobia, Tracy has delivered more than 2,000 presentations, guiding over 40,000 business owners, councils and associations to embrace technology with confidence.

With regular appearances on The Morning Show, AFR and The Mentor with Mark Bouris, Tracy is known for making complex digital change practical, responsible and human-centred.

Published Works

The End of Technophobia book stack AI & U: Reimagine Business book stack

Practical guides for navigating digital change and AI adoption.

Recognition

The End of Technophobia book cover AI & U: Reimagine Business book cover

Winner
Australia's Business Book of the Year & Best Technology Book, 2021

2,000+
Presentations Delivered
40,000+
Business Owners Reached
30+
Years in Tech
 

What's Inside the Book

Discover how AI is transforming small business, with practical tips, real-world case studies, and insights from Tracy Sheen. Whether you're just starting out or scaling up, this book helps you navigate the future with confidence.

The Complete Framework

AI & U: REIMAGINE BUSINESS goes beyond ideas — it gives you the REIMAGINE Framework: a proven 9-step method to make AI practical, responsible and human-centred.

REIMAGINE Framework - 9-Step AI Implementation Methodology
R

Relationships

Build AI confidence in your business and team through clear communication and engagement strategies.

E

Evaluate

Identify AI opportunities that deliver genuine value and boost productivity in your operations.

I

Identify

Focus on high-impact AI projects that align with your business goals and deliver results.

M

Map

Plan your AI roadmap with realistic timelines and budget-friendly implementation strategies.

A

Activate

Put AI to work in daily operations, saving time and improving accuracy for your team.

G

Gather

Make better decisions with AI-ready data collection and management practices.

I

Iterate

Improve AI performance over time using feedback and measurable results.

N

Narrow

Keep your AI focused on business goals with clear boundaries and priorities.

E

Evolve

Stay ahead as AI and regulations change, adapting without starting from scratch.

Great leaders don't fear AI — they amplify their impact with it.

The REIMAGINE framework keeps the journey practical, responsible and human-centred.

Master the Complete Framework

Get step-by-step guidance, real-world examples, and practical tools for each phase of your AI transformation journey.

Get Your Copy Now

Choose the path that suits you best

AI & U: Reimagine Business

(Signed Copy)

Cut through the noise and make better calls on AI.

Read it today, act on it tomorrow.

Ships within 2 business days across Australia.

$39.95 + shipping
Order your signed copy

Secure checkout. Ships in 2 days.

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The REIMAGINE Playbook

(with AI & U)

Turn ideas into action with step-by-step exercises and templates.

Delivered to your secure portal. Print it or complete online.

Includes a signed copy of AI & U.

$96.95
Get the Playbook + Book bundle

Instant access + signed book shipped.

Best value

The REIMAGINE Sessions

(12-week masterclass)

12 x 1-hour live sessions starting 21 August.

Finish with a clear, responsible AI roadmap that fits your organisation.

All sessions recorded. Includes the Playbook and a signed copy of AI & U.

$349
Join the REIMAGINE Sessions

Spots are limited — lock in your place.

No risk: fast shipping, portal access, replays for every session.

Featured in the Media

Discover Tracy's insights across podcasts, interviews, and articles