Australian Business Book of the year winner
Tracy Sheen
May 2025 RELEASE
AI&U
Reimagine Your Business with AI — On Your Terms.
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Walking the talk: Tracy used everyday AI tools (yep, the same kind you’ll learn about in the book) to create a short, two-person interview that dives into what AI & U is all about. It’s AI in action—simple, practical, and exactly the kind of thing you’ll be doing once you’ve read AI & U – Reimagine Business.
Tracy Sheen
Author
AI & U: Business Reimagined
Imagine a business where mundane tasks run themselves, where customer insights come to you before you even need to ask, and where your team has more time to do what they do best—building relationships, innovating, and creating real impact.
This isn’t some distant future. It’s today. And it’s within your reach.
AI & U: Business Reimagined is your guide to transforming your business without needing a tech degree or a massive budget. Whether you run a small café, manage a team of consultants, or lead a creative agency, this book shows you how to unlock AI’s potential in a way that’s practical, ethical, and entirely human-centered.
🔑 What You’ll Gain:
- A step-by-step framework designed to help small business owners thrive in an AI-powered world—no tech jargon or overwhelm required.
- Real stories of Australian businesses like Canva and Boost Juice, showing how innovation rooted in relationships leads to extraordinary outcomes.
- Exercises, tools, and insights to help you spot opportunities, overcome AI-related challenges, and implement changes that matter.
The End of Technophobia
Winner, Australian Business Book of the Year 2021.
Winner, Best Technology Book, 2021.
The End of Technophobia has guided thousands of business owners to embrace technology and overcome the overwhelm surrounding digital transformation.
Praised for its practical, hands on and no jargon approach. Perfect for the self confessed ‘luddite’ or the astute business owner seeking to understand the importance of digitising business to remain relevant, resiliant and responsive to the ever changing technological envirnment.
Built on Relationships, Enhanced by AI. Unlike many tech books, AI & U puts people and values first. Showing you how to think of AI as a collaborator, not a competitor.
Don’t Wait to Reimagine What’s Possible. Our business landscape is evolving faster than ever. Those who embrace change, guided by curiosity and purpose, will thrive.
Tracy Sheen
“AI isn’t here to replace what makes your businesses special—it’s here to amplify it.
AI & U is your roadmap to staying relevant, building resilience, and thriving in a world where technology evolves faster than ever. It’s not about keeping up—it’s about getting ahead, with values and relationships leading the way.”