AI & U: Reimagine Business
A clear, human-first guide to making AI work for you — not the other way around.
🔶 WCEI Exclusive: Pre-order your signed copy today (Australia only) and recieve a bonus 1 hour virtual Masterclass.
The rules of business have changed.
Stop trying to keep up — REIMAGINE.
AI & U Found Its Voice—And It’s Freakishly Good.
An audio experiment where AI meets interviewing.
I asked AI to help me create a 2-person interview style podcast episode that walks through:
🔶 Why I wrote AI & U
🔶 Who it’s for (spoiler: probably you)
🔶 How the REIMAGINE framework is helping real businesses lead with clarity and confidence
It’s a great example of what AI can do today — and how creative, practical, human use of the tech is already changing how we communicate.
AI & U: The Podcast (Brought to you by AI)
WCEI Members Exclusive
As a fellow WCEI member, when you support the pre-launch of AI & U: Reimagine Business, you’ll receive a special invitation to an exclusive WCEI-only one hour online masterclass: Tuesday, 10th June at 10am (AEST).
In this exclusive session, we’ll explore practical, jargon-free ways to use AI to save time, boost productivity, and lead with confidence. Unable to attend the live session? That’s OK—the session will be recorded and shared with all registrants.
Further details will be sent via email in the lead-up to the event.
AI & U: Reimagine Business is your guide to transforming business
Imagine a business where mundane tasks run themselves, where customer insights come to you before you even need to ask, and where your team has more time to do what they do best—building relationships, innovating, and creating real impact.
This isn’t some distant future. It’s today. And it’s within your reach.
AI & U: Reimagine Business is your guide to transforming your business without needing a tech degree or a massive budget. Whether you run a small café, manage a team of consultants, or lead a creative agency, this book shows you how to unlock AI’s potential in a way that’s practical, ethical, and entirely human-centered.
What You’ll Gain:
🔶 A step-by-step framework designed to help small business owners thrive in an AI-powered world—no tech jargon or overwhelm required.
🔶 Real stories of Australian businesses like Canva and Boost Juice, showing how innovation rooted in relationships leads to extraordinary outcomes.
🔶 Exercises, tools, and insights to help you spot opportunities, overcome AI-related challenges, and implement changes that matter.
Tracy Sheen, Author of “AI & U”
Stop Following. Start REIMAGINING.
🔶 Confidently respond to clients, staff, or boards about AI
🔶 Lead your team with clarity and confidence — not fear
🔶 Follow a practical roadmap that puts people first
Remember to add “WCEI” to the code box on checkout to trigger your exclusive 1 hour virutal masterclass.
Want more than just the book?
Are You Ready to Reimagine everything?
Tools, coaching, and team experiences that help you turn insight into action.
WCEI Member Bonus
I truly appreciate your support. As a WCEI member, you’ll also receive a special invitation to join our exclusive members-only AI masterclass—a practical, time-smart session designed to support your leadership journey.
Date: Tuesday, 10th June
Time: 10am
This session will be recorded and provided after the event for all members.
Further details including access details will be emailed in the lead up to the event.
The End of Technophobia - The Book That Started My Author Journey.
Winner, Australian Business Book of the Year 2021.
Winner, Best Technology Book, 2021.
The End of Technophobia has guided thousands of business owners to embrace technology and overcome the overwhelm surrounding digital transformation.
Praised for its practical, hands on and no jargon approach. Perfect for the self confessed ‘luddite’ or the astute business owner seeking to understand the importance of digitising business to remain relevant, resiliant and responsive to the ever changing technological envirnment.
Built on Relationships, Enhanced by AI. Unlike many tech books, AI & U puts people and values first. Showing you how to think of AI as a collaborator, not a competitor.
Don’t Wait to Reimagine What’s Possible. Our business landscape is evolving faster than ever. Those who embrace change, guided by curiosity and purpose, will thrive.
Tracy Sheen
AI isn’t here to replace what makes your business special — it’s here to amplify it.
AI & U is your roadmap to staying relevant, building resilience, and thriving in a world where technology evolves faster than ever.
It’s not about keeping up — it’s about getting ahead, with values and relationships leading the way.
And me? I’ve been doing this a long time. From mobile phones the size of house bricks, to fax machines, SMS tech, and the first iPhone in Australia — I’ve seen the trends come and go. This one’s different. That’s why I wrote this book.
